Marketecture: Get Smart. Fast.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

Episode 127: Mark Grether on What PayPal Ads Is Building
Jun 13, 2025 – 43:13
Inside Roblox’s Growing Ad Platform with Louqman Parampath
Jun 9, 2025 – 18:27
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Jun 6, 2025 – 46:08
EXTE: Contextual Targeting, Optimization, and Expanding into the U.S. Market
Jun 2, 2025 – 19:51
Episode 125: Serial Marketer David Berkowitz
May 30, 2025 – 35:27
Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising
May 27, 2025 – 25:21
Episode 124: Jenny Wall from VideoAmp on Currency and the Upfronts
May 23, 2025 – 54:37
How to be Power Collaborator: An Agency Perspective
May 19, 2025 – 18:45
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
May 16, 2025 – 49:16
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
May 12, 2025 – 20:42
Episode 122: Inside Taboola’s Strategy for the Open Web
May 9, 2025 – 50:17
How Dappier Is Building AI Agents for Media Companies
May 5, 2025 – 11:50
Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
May 2, 2025 – 50:43
Duration Media on their new business, Curation Media.
Apr 28, 2025 – 18:46
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
Apr 25, 2025 – 56:16
TripleLift’s New CEO on Creative Innovation, Retail Media, and the Future of CTV
Apr 21, 2025 – 17:52
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
Apr 18, 2025 – 44:40
Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
Apr 14, 2025 – 14:38
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Apr 11, 2025 – 54:08
How KERV.ai is Powering Contextual Video and Shoppable Ads with AI
Apr 7, 2025 – 13:54
Episode 117: Chris Kane and Mike O'Sullivan debate supply and data
Apr 4, 2025 – 45:33
Bonus Episode: The Brand Forum, a New Podcast from Marketecture
Apr 2, 2025 – 27:34
Sean Black from DailyMotion talks about myths and misunderstandings in the CTV market
Mar 31, 2025 – 24:45
Episode 116: Brian Wieser on why his ad forecasts are heading downwards and what happens if pharma ads are banned
Mar 28, 2025 – 54:06
Marketecture Live: Bill Wise and Grant Parker on the New Innovid
Mar 24, 2025 – 22:38
Episode 115: Brian O'Kelley on AI, Carbon, and the Scope3 pivot
Mar 21, 2025 – 56:35
Sovrn's Signal product gives publishers tools for ad performance
Mar 17, 2025 – 17:39
Episode 114: Kate O’Loughlin on why Kids Ads are SuperAwesome
Mar 14, 2025 – 51:05
Waymark: AI video creation for traditional media
Mar 10, 2025 – 13:35
Episode 113: In-app measurement with Brian Quinn of AppsFlyer, plus lots of M&A news
Mar 7, 2025 – 49:39
Cheq.ai: Anti-fraud for marketers
Mar 3, 2025 – 22:07
Episode 112: Ilya Pozin of Telly on why the future of TV is free
Feb 28, 2025 – 51:13
Episode 111: Ross Benes on eMarketer and Juggalos
Feb 21, 2025 – 43:29
Episode 110: Adalytics finds CSAM and ends up in the crosshairs
Feb 14, 2025 – 53:56
Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Feb 7, 2025 – 45:32
Overwolf: PC Gaming Add-Ons and Monetization
Feb 3, 2025 – 16:39
Episode 108: Brett Wilson from TubeMogul is back and is investing in AI
Jan 31, 2025 – 48:13
Justify Your Existence: AdBridge melds native ads with context
Jan 27, 2025 – 08:44
Episode 107: Paige Bilins on what 2025 holds in store for CTV
Jan 24, 2025 – 44:02
VidMob: Analyzing and optimizing creatives
Jan 20, 2025 – 18:34
Episode 106: Dissecting the Vistar-TMobile and Sincera-TTD deals
Jan 17, 2025 – 48:37
Nada Bradury explains AD-ID. How it works, and why you should care.
Jan 13, 2025 – 20:57
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Jan 10, 2025 – 49:53
Tercept: Data infrastructure specialist for ad tech
Jan 6, 2025 – 14:42
Episode 104: Year in review, awards, and predictions with Ari and Eric
Dec 27, 2024 – 49:44
Episode 103: Andrew Lipsman on retail media trends, Walmart, and more
Dec 20, 2024 – 43:29
IAB Tech Lab Summit: Aashish Takkala of TikTok
Dec 16, 2024 – 07:09
Episode 102: Sir Martin Sorrell
Dec 13, 2024 – 58:17
IAB Tech Lab Summit: Achim Schlosser from Bertelsmann
Dec 9, 2024 – 10:03
Episode 101: Andy Goldberg of PCH
Dec 6, 2024 – 43:25

Recent Reviews

I am Bloom

Really in depth and helpful

Ari and Eric tackle some really deep industry concepts and topics, where they peel back a few extra layers with their guests. I’ve been in this industry for a while and learn something new each week! Thank you! -Jeremy Bloom
nickcicero

Great insider view on adtech

If you’re looking for a great podcast to immerse yourself in the adtech world today Ari and Eric hit the mark.