How Fitting

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How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles.In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the things that all slow fashion business owners experience: the vulnerability of launching something new, the deeply empathetic process of designing clothes that fit a niche market, the challenges of pursuing both financial and environmental sustainability, the late nights of reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that make it all worth it.In addition, hear from experienced fashion industry resources that are helping indie designers make a difference and a profit – like low MOQ factories, fashion marketing and business coaches, or sustainable fabric suppliers.How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?

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Recent Episodes
  • Designing A Life & Business You Love (Even Through Change, Loss, and Challenges) with Doug Phillips and Liz DeBraber of Conscious Clothing
    Jun 3, 2025 – 1:02:59
  • Taking Smart Risks For The Family Business with Gina Kuyers & Margot Adams of Luxeire
    May 20, 2025 – 1:02:57
  • The Benefits of Retail Experimentation and Collaboration For Independent Fashion Brands with Elizabeth Solomeina of Flying Solo
    May 6, 2025 – 58:59
  • Fit Based on Faith, Values, and Vocation (i.e. Psychographics) with Heidi Keil of Humble Hearts Clergy Apparel
    Apr 22, 2025 – 50:31
  • How This Designer Changed Her Business To Better Care For her Customers with Paloma Soledad of LuxCare
    Apr 8, 2025 – 53:44
  • How To Build Trust With Customers As a New Brand With Niche Fit with Neha Samdaria of AAM The Label
    Mar 25, 2025 – 1:00:20
  • How Made In the USA Clothing Connects Craft and Community with Kristina Collins
    Mar 11, 2025 – 1:00:57
  • This Brand Has Strong Opinions About Style and Women’s Rights with Kimberly Becker of K. Becker
    Feb 25, 2025 – 54:22
  • Orchestrating Change in Concert Attire For Classical Musicians with Mercedes Smith of Blackstrad
    Feb 11, 2025 – 59:32
  • Questions To Ask Your Fabric Supplier To Ensure Quality & Consistency with Thomas Oviedo of Carr Textile
    Jan 28, 2025 – 1:02:16
  • The Adventures Of Outdoor Apparel Entrepreneurship with Suzi Zook of Alta Reina
    Jan 14, 2025 – 52:07
  • With Aging and Fashion Business, The Only Constant Is Change with Julie Corwin of Birdie & Claire
    Nov 19, 2024 – 00:52:46
  • How Customer Conversations Become Actionable and Empathetic Insights with Erin Cavanaugh of See ROSE Go
    Nov 5, 2024 – 54:59
  • Expectations Vs. Reality of Fair Trade Manufacturing with Ari Louise of Glean & Grace
    Oct 22, 2024 – 57:23
  • Valuing The Longevity Of Clothing with Aiste Zitnikaite of Devinto
    Oct 9, 2024 – 57:49
  • Making The “Right” Next Move For Your Brand with Kristen Chester of Casa Danu
    Sep 24, 2024 – 51:58
  • What Women Really Think About Pockets According To Research with Aditi Sinha of Point of View Label
    Sep 10, 2024 – 59:46
  • This Fit Is Not For Everybody (and that’s okay) with Kalia Carter of BodyCon The Brand
    Aug 27, 2024 – 53:12
  • How These Listener-Favorite Episodes Have Shaped Your Fashion Business
    Aug 13, 2024 – 58:59
  • Prioritizing The People (While Still Being Profitable) with Kat Williford of Pamut
    Jul 30, 2024 – 47:33
  • Rethinking Braless Coverage, Comfort, and Clothing with Keona Moy of Vktori
    Jul 16, 2024 – 49:10
  • Innovating Textile Prints For Fashion & Home with Heather Rose Rauscher of Patternier
    Jul 2, 2024 – 56:33
  • The Price Of Making Sustainable Fashion The Norm with Selina Ho of Recloseted
    Jun 18, 2024 – 54:46
  • The Underrated Skills That Will Get You Far in Fashion Business with Madison Powers of Madison Victoria
    Jun 4, 2024 – 1:03:08
  • Fashion As Skincare And Self-Awareness with Freya of Solpardus
    May 21, 2024 – 50:09
  • Creating A Size Chart with Representation with Og Ajibe of Oge Ajibe
    May 7, 2024 – 58:02
  • Reaching Profitability In Fashion Business with Laura Briggs of The Shortlist
    Apr 23, 2024 – 50:17
  • Taking The Stage Boldly For Inclusive, Slow Fashion with Suzanne Vinnik of By Vinnik
    Apr 9, 2024 – 56:56
  • Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active
    Mar 26, 2024 – 51:16
  • Resortwear That Benefits The Natural World with Janet St Cyr & Diana Kerins of Bambina Swim
    Mar 12, 2024 – 54:12
  • How To Source Fabrics As An Independent Designer with Jay Arbetman of The Sourcing District
    Feb 27, 2024 – 54:52
  • Making Fashion Fit Your Way with Rivky Itzkowitz of Impact Fashion
    Feb 13, 2024 – 57:32
  • The Future of On-Demand Production with Kirby Best of Bespoke Manufacturing Company
    Jan 30, 2024 – 51:52
  • The Intimate Details of Lingerie Design And Start-Up Life with Kristen Anderson of KRSTN NDRSN and Iteration
    Jan 16, 2024 – 55:47
  • Filling The Gap In Smart, Sustainable Closets with Sophie Kissling of UPPERCASE
    Dec 5, 2023 – 58:55
  • Powerful Impact Beyond the Clothes with Sadie Burton of FRST John
    Nov 21, 2023 – 53:13
  • Style Fit For The Petite Professional with Sopi Mitil of The Sopi Mitil Co.
    Nov 7, 2023 – 55:25
  • The Basics of Timeless Slow Fashion with Emily Bracey of Juuney
    Oct 24, 2023 – 1:00:24
  • Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola
    Oct 10, 2023 – 59:14
  • Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice
    Sep 26, 2023 – 1:02:44
  • Universal Design for All Abilities with Stephanie and Mary Cayten Brakefield of Brakefields
    Sep 12, 2023 – 54:42
  • The Fat Success of Comfort and Good Fit with Marina Hayes of Peridot Robes
    Aug 29, 2023 – 1:03:31
  • Setting a New Standard for Short-Stature (under 4’11”) Fashion with Chamiah Dewey of Chamiah Dewey Fashion
    Aug 15, 2023 – 1:07:40
  • Outshining Skin Cancer in Style with Erica Sullivan Feggeler of Low Ultraviolet
    Aug 1, 2023 – 56:27
  • Identifying and Connecting with Your Ideal Customers with Jane Hamill of Fashion Brain Academy
    Jul 18, 2023 – 50:53
  • SEO For Fashion Brand Websites with Glynis Tao
    Jul 4, 2023 – 1:02:34
  • Selling Your Products Without Selling Your Soul with Elizabeth Stiles
    Jun 20, 2023 – 1:00:17
  • Real Style (And Happiness) Has No Size with Patricia Luiza Blaj of Loud Bodies
    Jun 6, 2023 – 59:24
  • Scaling a Lifestyle Brand for Millennial Moms with Leah Longueville of Polished Prints
    May 23, 2023 – 57:44
  • When Fitting Your Lifestyle And Values Means Closing Your Apparel Brand with Crystal Cave formerly of Poppy Row
    May 9, 2023 – 1:28:48
Recent Reviews
  • SarahWatt
    Inspirational
    Alison is an intelligent and inquisitive host who brings us amazing brand stories. It’s always a treat hearing the details that have shaped each journey.
  • p.dad
    Super informative podcast!
    This podcast is extremely informative on so many levels. Hearing other designers stories makes you feel not so alone, and always learning from their highs and lows. I love all the resources this has to offer. And Alison is fantastic! She delivers such a great interview, I decided to work with her on my new line of garments. She is dedicated and extremely organized. Highly recommend.
  • Amy Barnhart
    Interesting and informative
    Love this podcast! I enjoy learning about different aspects of the fashion industry that I’m not as familiar with through Alison and her guests. Alison and her guests are knowledgeable, relatable, and fun to listen to!
  • shopdaph
    So informative and entertaining
    Love the sincerity and transparency in this podcast. Great dive into the design background of brands and how their values drive their ultimate products.
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.