Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

Recent Episodes
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Recent Reviews
  • Accidental entrepreneur.
    Just what we need right now.
    You know how some people come into your life right on time ? That’s how I feel About this podcast. Rachael’s thoughts keep me focused.
  • Danihamlet
    Love this podcast
    By simply listening in and filling my world with Rachael’s wisdom, guidance and perspective shifts I have noticed a major shift on how I think and do business. The advice is real, applicable, and paints a new way of building a business the grows with you, not tear you apart.
  • leslee hill
    Sharing with my audience TODAY
    I am a Women’s Business Center Program Director. Though most of our clients have operated a business for 3-7 years, most still run the business like a hobby. They do not review numbers or metrics and are resistant to selling. I plan to share this episode with several clients to help them understand the importance of securing time on their calendar for CEO time. Thank you for sharing your brain with us!
  • Sarah in Columbus, OH
    For Any Aspiring CEO
    This is a great podcast with very helpful advice. Even as a longtime CEO with ab MBA, I learn new things to implement or think about all of the time.
  • Stacystyle03
    For CEOs of all sizes
    I love this podcast! I’ve listened for a long time and every week I learn something new!
  • Texas_Meg
    Top notch info for entrepreneurs
    I've been listening to Rachael for a couple of years now, and her podcast never disappoints. She's a wealth of knowledge and communicates how to run a successful business with such clarity.
  • Meme invader 420
    Racheal is the real deal!
    As a client, maybe I’m biased, but then again, I know her depth of expertise and her generosity in sharing that expertise not only on her podcast but with her clients.
  • Lpyle12345
    So much great advice!
    Racheal’s podcast is so chopped full of great business advice. If you are looking to grow in your role as a CEO, manager or leader, I highly recommend this podcast! You will learn and gain actionable steps to help you in your business!!
  • Chiefers01
    Learning to run my biz without the hustle
    It seems no matter where I turn all of the advice I’m hearing wants me to hustle more. I started my business because I needed to leave the hustle of teaching, so I need sustainable advice. Enter Racheal’s podcast and social media channels! What you will hear is long-lasting, feasible, and conscious strategies. This podcast is helping me heal my hustle culture expectations of myself and work toward a business future earning more than I can imagine now and working more strategically so I don’t burnout again! Highly recommend this podcast for anyone who wants to learn to ignore the noise and work toward something to rely on and be proud of.
  • Jalinz
    Best Podcast for Mompreneurs
    This podcast is literally saving my sanity and my business right now. I've been following Rachael for years and her work in this format is my favorite so far. Thank you for helping me take my current small biz to the next level while spending more time with my kids!
  • lblllc
    Healthy Business Advice
    I just found her podcast and it made me take a seat and fall back into my chair. She is right, the media makes us believe that we have to run around with our heads cut off to grow a business. However, listening to this podcast makes business and life more realistic. Slow and steady is the healthy approach all while taking care of the other areas in your life. This podcast gives me healthy, holistic business practice vibes and I’m here for it!
  • scary ari
    Crystal Clear Business Advice
    I listen to a LOT of business podcasts. Most operate on vibes, energy, positive thinking and the sort. While that can be helpful (mindset matters!), Rachael’s podcast is like: step 1, step 2, step 3, repeat, i know because I’ve been at this for a long time. I’ve literally been taking NOTES and re-listening to so many of these episodes. Promote Yourself to CEO isn’t full of the false promises of other podcasts in this arena like “6 figures in NO TIME SPLAT.” Rachael reminds us again and again slow and steady wins the race. I’m in awe of what she has done while working so few hours a week, and grateful that she shares the most practical, no bull components of her MBA and 1.5 ? decades of experience with us all. While taking care of herself and her fam!
  • Lauren Quan-Madrid
    Great podcast for running a business!
    I’ve been listening to this podcast for over a year and have gotten so much value out of it. From the practical nuts and bolts advice to the conversations Racheal has with her guests on a variety of topics, I’m always ready and eager for the next podcast release. I’m super grateful she gives all this content away for free and have recently purchased my first CEO planner. Give it a listen!
  • Paige-P_
    Informative and fun
    I got to start my day with a run and quarterly planning lol
  • Aimée Cartier
    This show changed my life.
    I’ve been meaning to tell you— your Nov. 21 episode with Stacey Harris changed my life! When I heard it I didn’t even know I would be starting a podcast within 6 months— but I applied all the lessons to my blog and newsletter writing. Then, in August I started my Own Your Intuition radio show/podcast. This podcast with you two was the foundation of it all— and the thing that showed me (I’ve got hundreds of pages of content already that I have written and give out in my 7 month classes)— OF COURSE I’ve got ready made material for a podcast! Thank you again sooooo much both of you! I endeavor to create the same content rich experience that I get from your show. When someone told me they savor the episodes of my show recently I thought immediately of you because that’s how it is for me and your podcast. It felt like the highest compliment- one I owe to you! I told them I had a great mentor and of course I told them about your show. I tell every woman service based entrepreneur about you. Your work has added so much to my life! 🙏🏼 for all!
  • JessieMaryCo
    So much amazing content!
    I absolutely love this podcast and have been working through the older episodes (after finishing all the newer ones!). There is so much valuable content for a small business owner. Highly recommend!
  • otsnow63
    Great information
    Racheal always gives great information. This months episodes have given me a good kick in the behind and made me realize I need to get my stuff in order! Thanks for all the encouragement.
  • HoosierHomemade
    I always learn so much
    Racheal teaches the detailed systems that are super important in business. A must listen on my weekly podcast list!
  • Wildworksofwhimsy
    A Must-Listen for Female Business Owners
    Of the 15-20 podcasts I regularly listen to, this podcast is the one I prioritize as soon as a new one is released! 7 years after starting my business, I increased my business take home profit 150% by taking Racheal’s advice to heart and utilizing her 90-day planner system last year! Her approach to increasing your business profitability while still prioritizing your personal goals is so refreshing and has been a total game changer for me and my design. I am so inspired every time I listen, and look forward to getting more involved with the CEO Collective and continuing my business growth in the future.
  • Crystallof17
    Always valuable
    Rachael Cook’s show delivers high value strategy and behind the scenes to uplevel your business and leadership. Every time I listen I get ah-has and practical action steps to put into place to move forward with more ease. If you’re an entrepreneur, I recommend you listen in.
  • AndreaPodAddict
    She’s in your corner!
    Racheal really cares and she brings a wealth of knowledge and practical knowledge to the table. Her systems and mindset tweaks helped me build a sustainable audiobook production company serving bestselling authors. I tell anyone who is looking for business advice, BINGE THIS PODCAST! Every year I do the Plan Your Best Year Ever challenge to put the current year in perspective and get ready to go after the holiday rest. I’ve attended two of her in-person events and even met the woman who would become my business manager at one of them. Racheal Cook and her team are the best, and they attract a great community of people, great energy.
  • illsonds
    Add this to your list!!
    Being a founder or CEO is not all glam and glitz — sometimes it feels pretty lonely. Rachel's podcast brings light conversation, helpful tips, and expert advice to the table so no founder feels alone!
  • 3-2 Hop
    The Perfect Podcast for Entrepreneurs
    This podcast is filled with relevant, actionable information for entrepreneurs. I love how Rachel breaks everything down for her listeners. Her approach is smart, easy, and authentic. Big fan!
  • margenkin
    Every episode a value-packed masterclass
    How does Racheal do it? Week after week she teaches you the strategic vision and actionable steps you need in order to be successful. No fluff, no shiny objects. Her commitment to the well being of her audience and clients is rock solid. And her success story is no fluke or exaggeration. She has faced the same challenges we all do and is great at guiding us through them. Racheal, I hope you never stop serving us so generously. — Marylyn King, Chief Message Maker, TheExpertOfChoice.com/message
  • Codymcg1
    Love this show!
    I love this podcast, I am new to business/entrepreneurship world & this has been a great resource. Would definitely recommend!
  • Emily Wiegert
    Engaging and Actionable Advice
    It is so nice to listen to a business podcast that is more than just theory. Racheal is practical and engaging. Every episode has actionable advice that she has vetted in her business. This is absolutely my go-to business podcast.
  • Shelley Hitz
    Such practical and helpful information
    I’ve gotten so much just from listening to Rachael’s podcast. Such great content!
  • Health_ Coach
    This is very enriching and empowering!!
    This is very enriching and empowering!! the podcast that everyone needs, we all can be Business owners. Racheal tackles the topics in a very good way, understandable and straight to the point.
  • JuliaMurtha
    Clear, actionable advice for small business
    I am a solo private practice owner growing to a bigger practice with multiple employees. I have used this podcast as a way to feel confident in taking steps to growing. Thank you Rachel!
  • Kiley Owen
    HIGHLY recommend.
    I absolutely love the Promote Yourself to CEO podcast! I appreciate Racheal's calm, organized demeanor. She has a great teaching style that keeps concepts simplified and actionable. After finishing an episode, I feel empowered (like I CAN do this) -- not overwhelmed. Racheal not only provides useful strategies, but also tackles mindset issues that tend to keep entrepreneurs stuck. HIGHLY recommend this podcast to entrepreneurs who are taking the brave step of promoting themselves to CEO. Racheal is a wonderful guide for this journey!
  • WalletStreet
    Super helpful!
    This is a great pod if you’re looking for help on your side hustle or on your business.
  • jessc777
    Love Love Love
    Great tools and tactics for entrepreneurs
  • Monty23232323
    Permission over Panic!
    This is one the few business podcasts I can listen to and not feel like I’m spiraling with ideas I can’t keep up with! Instead I’m motivated and feel confident that I can work at my own pace. The host makes it clear that making a strategy is important but you can make strategies that feel GOOD. Not scary. You have permission to grow slow and sustainably! I highly recommend this podcast.
  • Melissaandmoney
    So much great info and so transparent!
    Racheal is honest and transparent when she talks about business. I really appreciate her insight into her business and what she does that has helped her grow the way she has. A definite must listen if you’re a biz owner.
  • TamiHackbarth
    Like Having a Business Coach Right in Your Pocket!
    Update 1/14/2022 - Rach let’s us in on her personal and professional practices that move her multiple six figure business along while working part time. I use her systems daily, weekly, monthly, quarterly and yearly. That’s why I also work part time and love it. THANK YOU, RBC!!! Every episode is packed with useful, actionable information. Rachael is the real deal. She knows her ish and when you apply what she teaches, your business grows! UPDATED 8/2019: still learning from Rach after all these years. She’s no one trick pony. Always actionable, always helping me take imperfect action to move my business forward.
  • outstandingnat
    This podcast is a must for solo-preneurs
    I’ve been listening to Racheal Cook for over a year after hearing her do a guest interview on the She Means Business podcast from Carrie Green of Female Entrepreneur Association. Racheal gives no-fluff, actionable steps and tasks to get your business going in the direction you want, whether that’s starting from scratch, adding more clients, building a team, or scaling your business. My time is always well spent on this podcast.
  • Bree of BC Works
    CEO Therapy 😍
    Promote Yourself to CEO has been a tremendous support to not just my business processes, but to my business mindset. I found the podcast mid 2020 when the pandemic encouraged my business shift from wedding planning to the excitement of coaching & event strategy. Rachel had me as a loyal listener as the 2nd episode I listened to spoke out about the need for anti-racism and her action steps to being held accountable, wow! That’s true leadership. In addition, her strategy of Attract, Engage, Nurture, Invite & Delight quickly helped me identify the wholes in my process and build a game plan. This weekly “CEO therapy” not only gives practical application, but also the encouragement to grow to the CEO I want to be. - Bree @itsbreecarroll
  • AmandasGreatIdea
    Such actionable value!
    I am always so impressed with each episode of this podcast. I love how there are action steps as opposed to just broad ideas, strategies, and visions. I look forward to each episode!!! -Amanda G.
  • Carla Jo Howard
    I sooooo needed THIS podcast!!!
    Ohhhh my gosh… I just listened to the most recent 3 episodes on how to scale a sustainable business and I am HOOKED!!! Soooo many takeaways I’ll apply immediately!!! This is a must listen podcast for entrepreneurs… the earlier the better!
  • EmilymB98
    Amazing Show
    Great podcast for business and marketing! She provides really helpful advice for personal and financial growth!
  • @MichaelUnbroken
    Fantastic Show✨✨
    I just wanted to take a moment and say thank you for creating such an impactful podcast! I believe that we all have a voice that deserves to be heard. Thank you for putting this into the world! BE UNBROKEN! @MichaelUnbroken
  • mzen16
    True Educator
    As a former teacher turned Educational Coach, I appreciate your style of teaching: clear, intuitive, practical, providing information that’s actionable. Thank you so much—I am personally a fan of “the unsexy” when it comes to business; listening to your podcast has offered me the knowledge and inspiration to stay the course!
  • Miriam Schulman
    Insightful and relatable
    Truly respect Racheal’s commitment to her values. @schulmanArt host of The Inspiration Place podcast
  • Integrity Nachos Podcast
    Female Entrepreneurs Business Coach
    I met and listened to Racheal when she spoke years ago at an event I attended. How I missed this podcast for so long is a mystery but now that I’ve found it I’m excited to share with every one of my female friends who are running their own businesses and juggling all the things Racheal talks about here. I’m quickly learning so much and am excited to get a grip on so much that has been challenging me in my business. What a deep and rich well of content she’s created here!! Thanks Racheal!!
  • Bechill13
    Rachel is so great!
    Racheal's input for women in business allows you to simplify and streamline your business. I love the way she is able to spot the problem areas and assess them quickly. Love being able to tune in weekly!
  • Arngdiva
    Rachel has helped me to run my business like a CEO!!
    I love the Run Your Business like a CEO podcast! Every time I listen to it, I come away with so many gems to improve my business. It has really helped me to improve my marketing and other activities so I run my business like a CEO! I recently added the 90 day planner to my arsenal. Having a weekly CEO date and a master schedule has helped to ensure that I get the most important tasks done in my business each week! I can’t wait to see where I am a year from now. Thank you so much Rachel for all that you do. What an amazing resource!
  • worklifevs
    Love this podcast!
    Racheal is a wealth of knowledge and is great at sharing that knowledge. I’ve learned so much from this podcast. I love that the episodes are concise, valuable, and easy to digest.
  • Papermaiden
    When Racheal speaks, I listen!
    I have followed Racheal Cook for many years, I even enrolled in one of her signature programs, and I STILL learn fabulous information every time she talks! Racheal offers a wealth of information and a clear system you can engage to support your business growth while caring for yourself. Honestly, she is pure genius and I am so grateful to have found her several years ago! Do yourself a favor, subscribe and list to this podcast, and put her tips in place today!
  • lovehorses77
    Must listen to for all Women Business Owners!
    I only wish I had found this podcast sooner! Motivating, always full of tips and ideas on how to work on your business rather than in your business. If your business is making you feel overwhelmed, Racheal helps you organize and plan and have it all under control.
  • Gina Morgano
    Seeing the World Through CEO Glasses!
    I love, love, love this podcast!!! Rachael takes all the mystery out of running a business. She breaks all of her systems down step-by-step, showing you exactly what to do to move the needle forward. This podcast has given me so much clarity and encouragement, and I’m truly grateful!
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